One thing we know is that people use their iPads, in general, and Flipboard, in particular, before breakfast and from 8 p.m. to 11 p.m. Prime time. People use their iPads at home and they use their laptops and their smartphones the rest of the day. What we hope is the iPhone app weâre creating is a product to be used during the rest of the dayâitâs a very, very different product and with very different constraints and considerations than the iPad.
